I offer a variety of presentation training courses to companies, private groups, public sector employees and through Central Oregon Community College. Presentation training courses typically last 8-10 hours and are customized to meet the needs of your group. Courses are for up to 12 people and are designed to be interactive and fun, while driving home three key concepts: defining your one big thing, knowing your audience and measuring your results.
In presentation training courses we typically explore these three concepts through lecture, discussion and viewing examples. Along the way, students begin to create their own brief presentation that they will deliver at the end of class. The following is a summary of what we cover:
A. Understanding and defining your strategy.
We begin by exploring what it really means to be in front of an audience, specifically, what is our responsibility when we are before a captive group of individuals? How much do presentations matter? What can we accomplish? Well, a lot. Great presentations have a single powerful message. During the first part, we discuss the importance of a central message (“one big thing”), and learn through viewing examples of focussed and unfocussed presentations.
B. Know your audience.
Equally important to your strategy is understanding your audience. In session two we explore all the ways of assessing and understanding who you are presenting to. As public speakers, we are at our audiences’ pleasure. To be truly effective we must tailor our presentations to their needs and interests. What are all the psychographic and demographic characteristics to consider? What other factors should enter into our plan for conveying our point in a way that is most compelling to whom we are speaking? In the second part, we learn how to truly take to heart the needs, interests, and situation of our audience.
C. Proving your one big thing.
During the third part of a typical presentation training course, we consider all the ways and techniques we can use to make our point. Examples of the different ways you can get your point across include using stories, statistics, show and tell, etc. We also discuss the benefits and challenges of the many tools we can use, such as powerpoint, flip charts and audio/visual. Delivery technique and effective Q&A skills are also covered.
D. Measuring your results.
A surprising few public speakers actually take the time to establish measurements that will help them determine if their presentation was successful. This is a critical. In part four we think about all the ways we can measure our results.